ANALYSIS OF SOCIAL MEDIA ADVERTISEMENTS BY INFLUENCERS
Abstract
Social media has grown to be a crucial part of modern communication and information sharing in recent decades. It has profoundly changed how people communicate, exchange information, and create meaning in daily life. Real-time multimedia creation, distribution, and consumption are made possible by social media platforms like YouTube, Instagram, and TikTok. According to Michael Dewing: “Social media refers to a range of Internet-based and mobile services that allow users to engage in online interactions, create content, and participate in virtual communities.”[1] New forms of communication that are distinct from traditional media have emerged as a result of these platforms’ quick development. Social media, in contrast to traditional communication channels, enables quick feedback, customization, and extensive information sharing. Consequently, it is essential in forming information. As a result, it plays a crucial role in shaping public opinion, social trends, and individual behavior.
[1] Dewing, M. (2010). Social media: An introduction. Library of Parliament. P:1
References
1. Dewing, M. (2010). Social media: An introduction. Library of Parliament. P:1
2. https://www.oxfordlearnersdictionaries.com/definition/english/influencer?q=Influencer
3. Khamis, S., Ang, L., & Welling, R. (2017). Self-branding,‘micro celebrity’and the rise of social media influencers. Celebrity studies, 8(2), 191-208.
4. Marwick, A. E. (2013). Status update: Celebrity, publicity, and branding in the social media age. yale university press.
5. Margariti, K., Hatzithomas, L., Boutsouki, C., & Zotos, Y. 2019. A path to our heart: The role of laughter and humor in advertising. Journal of Advertising Research, 59(1), 1–15. (The study on how humor lowers consumer defenses).
6. Williamson, J. 1978. Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars.
7. Usmonova, Z. H. (2017). The artistic character of Stephen King's novels and their influence on Uzbek science fiction. Míjnarodniynaukoviy magazine Ínternauka,(1 (1)), 170-172.
8. Habibovna, U. Z. (2025). REALIAS AND UNIVERSALIAS IN TRANSLATION OF ENGLISH SI-FI. AMERICAN JOURNAL OF EDUCATION AND LEARNING, 3(2), 633-639.
9. Usmonova, Z. (2022). СТИВЕН КИНГНИНГ “ЎЛИК МИНТАҚА”(“DEAD ZONE”) АСАРИДА «THE LAUGHING TIGER»(“СМЕЮЩИЙСЯ ТИГР”) ОБРАЗ ТАЛҚИНИ. ЦЕНТР НАУЧНЫХ ПУБЛИКАЦИЙ (buxdu. uz), 12, 12.
10. Usmonova, Z. H. (2021). The peculiarity of fantastic works (on the example of the works of Ray Bradbury, Isaac Asimov and Stephen King). European Scholar Journal, 2(4), 499-503.
