TA’LIM MUASSASALARINI RAQOBATBARDOSHLIKKA YO‘NALTIRUVCHI MARKETING STRATEGIYALARINING KONSEPTUAL TAHLILI
Abstract
Mazkur maqolada oliy ta’lim muassasalarini boshqarishda marketing strategiyalarining transformatsion, ya’ni tizimli o‘zgarishlar yaratuvchi ahamiyati ilmiy-nazariy jihatdan yoritilgan. Tadqiqotda marketingning klassik (4P), xizmatlar marketingi (7P) hamda “Service-Dominant Logic” (SDL) kabi ilg‘or nazariy modellari asosida ta’lim sohasiga moslashtirilgan konseptual yondashuvlar ishlab chiqilgan. Muallif zamonaviy ta’lim tizimida marketingni nafaqat reklama yoki axborot tarqatish vositasi sifatida, balki boshqaruvning strategik elementi, innovatsion rivojlanishning harakatlantiruvchi kuchi sifatida talqin etadi.
References
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