ABBREVIATION AS A TERM-FORMATION STRATEGY IN ONLINE COMMERCE
Abstract
This article examines the strategies for forming terminology in the field of online commerce, with a particular focus on the role of abbreviations and acronyms in ensuring effective communication. The rapid development of digital technologies and the expansion of e-commerce platforms have led to the emergence of numerous new terms that require systematic formation, standardization, and adaptation to both global and local linguistic contexts. The study analyzes the linguistic, semantic, and communicative aspects of terminology formation, highlighting the importance of clarity, consistency, and usability in online commercial discourse. Special attention is given to abbreviation-based strategies as an efficient tool for optimizing information exchange, enhancing user experience, and supporting international integration. The article also discusses the stages of terminology formation, including analysis of existing terms, creation of new abbreviations, standardization processes, and practical implementation. The findings emphasize that a well-structured terminology formation strategy contributes significantly to the efficiency, competitiveness, and sustainability of online commerce systems.References
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