THE PSYCHOLOGICAL AND AESTHETIC IMPACT OF COLOR IN ART: EXPLORING CONTEMPORARY SCIENTIFIC APPROACHES
Abstract
This article examines the connection between color and human emotions, with a focus on how colors influence psychological states and artistic expression. It explores the role of color in shaping emotional experiences, highlighting its psychological and aesthetic impact on viewers. The piece also investigates the scientific understanding of color and its practical applications in the artistic field. By analyzing the emotional, semantic, and physiological effects of colors, the article underscores the importance of understanding color's psychological properties in creating art that resonates with the audience. Additionally, the article emphasizes how an artist’s intentional use of color can deepen emotional engagement and enrich the overall artistic experience.
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