ENHANCING COMMUNICATIVE COMPETENCE IN ENGLISH LANGUAGE TEACHING FOR ECONOMICS STUDENTS THROUGH THE INTEGRATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES
Abstract
This article provides information about the integration of artificial intelligence (AI) technologies into English language teaching for economics students. It highlights the growing importance of communicative competence in the professional preparation of learners and argues that traditional methods alone are insufficient to meet their evolving needs. The paper explores how AI tools—such as chatbots, virtual tutors, and adaptive learning platforms—can support the development of communicative skills, particularly speaking, listening, and interaction. The article also outlines strategies for incorporating AI into English language classes in higher education and offers practical suggestions for educators. The findings indicate that AI-enhanced instruction not only improves language outcomes but also increases learner motivation and autonomy.
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