THE APPLICATION OF COMMUNICATIVE STRATEGIES IN ADVERTISING TEXTS
Abstract
This article explores the application of communicative strategies in advertising discourse and evaluates their effectiveness through a linguopragmatic lens. In today’s globalized information environment, advertising plays a crucial role in shaping consumer culture, often influencing human consciousness both directly and indirectly. Advertising texts do not merely serve an informative function; they act as dynamic communicative instruments capable of managing psychological, emotional, and even behavioral responses.
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