DIGITAL PLATFORMS AS A NEW OPPORTUNITY FOR THE DEVELOPMENT OF YOUTH ENTREPRENEURSHIP

Abstract

This article explores the role of digital platforms as a new opportunity for the development of youth entrepreneurship. In the context of rapid digital transformation, platforms such as e-commerce, social media, fintech solutions, and online learning systems provide young entrepreneurs with access to global markets, affordable marketing channels, financial resources, and knowledge networks. These opportunities significantly reduce entry barriers, enhance innovation capacity, and promote business scalability. At the same time, the article highlights key challenges, including digital literacy gaps, unequal access to technology, cybersecurity risks, and regulatory constraints. The study argues that effective utilization of digital platforms requires comprehensive policies, entrepreneurship education, and strong collaboration between governments, educational institutions, and the private sector. By integrating digital tools into entrepreneurial ecosystems, youth entrepreneurship can become a powerful driver of sustainable economic growth, employment generation, and innovation.