GLOBALIZATION AND LOCALIZATION IN PILGRIMAGE TOURISM TERMINOLOGY: STANDARDIZATION, CULTURAL IDENTITY, AND DISCURSIVE TRANSFORMATION
Abstract
The findings reveal that English pilgrimage tourism terminology demonstrates a high degree of international standardization and institutional regulation, while Uzbek terminology reflects processes of cultural preservation and conceptual adaptation rooted in national religious traditions. The interaction between global tourism discourse and local religious identity leads to the emergence of hybrid terminological forms that simultaneously serve communicative efficiency and cultural representation.
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